about
I design the foundations of modern brands, spanning product lines, identity, and the systems that carry them into the world.
.hello
I build scalable product and identity systems that take ideas from concept to reality, crafted to be usable, considered, and built to last.
I build scalable product and identity systems that take ideas from concept to reality, crafted to be usable, considered, and built to last.
.work experience
2025 — 2026
Freelance
Designer & Creative Director
Now freelance, I build end-to-end product and identity systems for brands globally — defining visual language, design direction, and scalable toolkits from concept to rollout.
2025 — 2026
Freelance
Designer & Creative Director
Now freelance, I build end-to-end product and identity systems for brands globally — defining visual language, design direction, and scalable toolkits from concept to rollout.
2025 — 2026
Freelance
Designer & Creative Director
Now freelance, I build end-to-end product and identity systems for brands globally — defining visual language, design direction, and scalable toolkits from concept to rollout.
2025 — 2026
Freelance
Designer & Creative Director
Now freelance, I build end-to-end product and identity systems for brands globally — defining visual language, design direction, and scalable toolkits from concept to rollout.
2021-2025
Last Pick
Creative Director & Founder
Founder & Creative Direction of Last Pick. An independent design label building androgynous apparel and lifestyle objects with a product-first mindset.
2021-2025
Last Pick
Creative Director & Founder
Founder & Creative Direction of Last Pick. An independent design label building androgynous apparel and lifestyle objects with a product-first mindset.
2021-2025
Last Pick
Creative Director & Founder
Founder & Creative Direction of Last Pick. An independent design label building androgynous apparel and lifestyle objects with a product-first mindset.
2021-2025
Last Pick
Creative Director & Founder
Founder & Creative Direction of Last Pick. An independent design label building androgynous apparel and lifestyle objects with a product-first mindset.
2023— 2025
Puresport
Head of Design
As Head of Design at Puresport, I built and led the apparel division from scratch — defining product, visual language, and production systems. It became a core growth vertical and elevated the brand globally.
2023— 2025
Puresport
Head of Design
As Head of Design at Puresport, I built and led the apparel division from scratch — defining product, visual language, and production systems. It became a core growth vertical and elevated the brand globally.
2023— 2025
Puresport
Head of Design
As Head of Design at Puresport, I built and led the apparel division from scratch — defining product, visual language, and production systems. It became a core growth vertical and elevated the brand globally.
2023— 2025
Puresport
Head of Design
As Head of Design at Puresport, I built and led the apparel division from scratch — defining product, visual language, and production systems. It became a core growth vertical and elevated the brand globally.
2021 — 2023
Concept(K)
Designer & Art Director
Supported Mr. Bailey across key collaborations — delivering product design and the design systems that unified campaigns, assets, and rollout across digital and physical.
2021 — 2023
Concept(K)
Designer & Art Director
Supported Mr. Bailey across key collaborations — delivering product design and the design systems that unified campaigns, assets, and rollout across digital and physical.
2021 — 2023
Concept(K)
Designer & Art Director
Supported Mr. Bailey across key collaborations — delivering product design and the design systems that unified campaigns, assets, and rollout across digital and physical.
2021 — 2023
Concept(K)
Designer & Art Director
Supported Mr. Bailey across key collaborations — delivering product design and the design systems that unified campaigns, assets, and rollout across digital and physical.
2018 — 2021
Original Shift
Co-Founder & Designer
As co-founder of Original Shift, I led the brand identity, art direction, and digital design — shaping how the platform looked, sounded, and scaled. I built a distinctive editorial system that paired insight-led storytelling with design-first execution across social and web.
2018 — 2021
Original Shift
Co-Founder & Designer
As co-founder of Original Shift, I led the brand identity, art direction, and digital design — shaping how the platform looked, sounded, and scaled. I built a distinctive editorial system that paired insight-led storytelling with design-first execution across social and web.
2018 — 2021
Original Shift
Co-Founder & Designer
As co-founder of Original Shift, I led the brand identity, art direction, and digital design — shaping how the platform looked, sounded, and scaled. I built a distinctive editorial system that paired insight-led storytelling with design-first execution across social and web.
2018 — 2021
Original Shift
Co-Founder & Designer
As co-founder of Original Shift, I led the brand identity, art direction, and digital design — shaping how the platform looked, sounded, and scaled. I built a distinctive editorial system that paired insight-led storytelling with design-first execution across social and web.
.stack
Framer
web design
Framer
web design
Framer
web design
Framer
web design
Procreate
illustration
Procreate
illustration
Procreate
illustration
Procreate
illustration
Figma
product design
Figma
product design
Figma
product design
Figma
product design
Adobe Illustrator
design
Adobe Illustrator
design
Adobe Illustrator
design
Adobe Illustrator
design
Adobe Photoshop
image editing
Adobe Photoshop
image editing
Adobe Photoshop
image editing
Adobe Photoshop
image editing
Adobe Indesign
layout / publishing
Adobe Indesign
layout / publishing
Adobe Indesign
layout / publishing
Adobe Indesign
layout / publishing
Adobe Suite
design services
Adobe Suite
design services
Adobe Suite
design services
Adobe Suite
design services
Rhino
3d modelling
Rhino
3d modelling
Rhino
3d modelling
Rhino
3d modelling
Keyshot
3D rendering
Keyshot
3D rendering
Keyshot
3D rendering
Keyshot
3D rendering