services
As a strategic brand partner, I work closely with clients across three business critical deliverables. I help founders and teams turn early ideas into brands that ship and scale. Product, brand, and systems are built as one connected set, so what you launch stays consistent as you grow.
Build [product]
Product lines and objects designed to perform in the real world.
Product direction + range planning
Concepting + prototyping
CMF and material/fabric direction
Product design (physical + packaging where relevant)
Tech packs + supplier handoff support
Production-ready refinement (fit, spec, consistency)
Shape [brand]
A clear identity that makes the brand recognisable and ownable.
Brand foundations (principles, positioning support)
Brand guidelines + governance
Visual identity (logo, type, colour, layout)
Art direction (campaign, content, shoots)
Messaging and tone (headlines, captions, brand voice)
Touchpoint design (web, social, print, retail)
Campaign [systems]
Systems that launch product into the world, and keep it consistent.
Activations & Events
Product Marketing
Digital Marketing
Messaging & Copy
Social Assets
Rollout Toolkits
As a strategic brand partner, I work closely with clients across three business critical deliverables. I help founders and teams turn early ideas into brands that ship and scale. Product, brand, and systems are built as one connected set, so what you launch stays consistent as you grow.
Build [product]
Product lines and objects designed to perform in the real world.
Product Direction and Range Planning————————————————————————————Concept and Prototype Development————————————————————————————CMF and Materials Direction————————————————————————————Product Design and Packaging————————————————————————————Tech Packs and Supplier Handoff————————————————————————————Production-Ready Refinement
Shape [brand]
A clear identity that makes the brand recognisable and ownable.
Brand Foundations————————————————————————————Guidelines and Governance————————————————————————————Visual Identity Systems————————————————————————————Art Direction————————————————————————————Messaging and Tone of Voice————————————————————————————Touchpoint Design
Campaign [systems]
Systems that launch product into the world, and keep it consistent.
Activation and Events————————————————————————————Product Marketing————————————————————————————Digital Marketing————————————————————————————Messaging and Copywriting————————————————————————————Social Assets————————————————————————————Rollout Toolkits
.work