services

As a strategic brand partner, I work closely with clients across three business critical deliverables. I help founders and teams turn early ideas into brands that ship and scale. Product, brand, and systems are built as one connected set, so what you launch stays consistent as you grow.

Build [product]

Product lines and objects designed to perform in the real world.

Product Direction and Range Planning—————————————————————————————————————————————————————————————————————————————Concept and Prototype Development—————————————————————————————————————————————————————————————————————————————CMF and Materials Direction—————————————————————————————————————————————————————————————————————————————Product Design and Packaging—————————————————————————————————————————————————————————————————————————————Tech Packs and Supplier Handoff—————————————————————————————————————————————————————————————————————————————Production-Ready Refinement

Shape [brand]

A clear identity that makes the brand recognisable and ownable.

Brand foundations—————————————————————————————————————————————————————————————————————————————Guidelines and Governance—————————————————————————————————————————————————————————————————————————————Visual identity Systems————————————————————————————————————————————————————————————————————————————— Art direction —————————————————————————————————————————————————————————————————————————————Messaging and Tone of Voice—————————————————————————————————————————————————————————————————————————————Touchpoint Design

Campaign [systems]

Systems that launch product into the world, and keep it consistent.

Activations and Events—————————————————————————————————————————————————————————————————————————————Product Marketing—————————————————————————————————————————————————————————————————————————————Digital Marketing—————————————————————————————————————————————————————————————————————————————Messaging and Copywriting—————————————————————————————————————————————————————————————————————————————Social Assets—————————————————————————————————————————————————————————————————————————————Rollout Toolkits

As a strategic brand partner, I work closely with clients across three business critical deliverables. I help founders and teams turn early ideas into brands that ship and scale. Product, brand, and systems are built as one connected set, so what you launch stays consistent as you grow.

Build [product]

Product lines and objects designed to perform in the real world.

Product Direction and Range Planning———————————————————————————————————————————————————————————Concept and Prototype Development———————————————————————————————————————————————————————————CMF and Materials Direction———————————————————————————————————————————————————————————Product Design and Packaging———————————————————————————————————————————————————————————Tech Packs and Supplier Handoff———————————————————————————————————————————————————————————Production-Ready Refinement

Shape [brand]

A clear identity that makes the brand recognisable and ownable.

Brand foundations———————————————————————————————————————————————————————————Guidelines and Governance———————————————————————————————————————————————————————————Visual identity Systems———————————————————————————————————————————————————————————Art direction ———————————————————————————————————————————————————————————Messaging and Tone of Voice———————————————————————————————————————————————————————————Touchpoint Design

Campaign [systems]

Systems that launch product into the world, and keep it consistent.

Activations and Events———————————————————————————————————————————————————————————Product Marketing———————————————————————————————————————————————————————————Digital Marketing———————————————————————————————————————————————————————————Messaging and Copywriting———————————————————————————————————————————————————————————Social Assets———————————————————————————————————————————————————————————Rollout Toolkits

As a strategic brand partner, I work closely with clients across three business critical deliverables. I help founders and teams turn early ideas into brands that ship and scale. Product, brand, and systems are built as one connected set, so what you launch stays consistent as you grow.

Build [product]

Product lines and objects designed to perform in the real world.


Product Direction and Range Planning————————————————————————————Concept and Prototype Development————————————————————————————CMF and Materials Direction————————————————————————————Product Design and Packaging————————————————————————————Tech Packs and Supplier Handoff————————————————————————————Production-Ready Refinement


Shape [brand]

A clear identity that makes the brand recognisable and ownable.

Brand Foundations————————————————————————————Guidelines and Governance————————————————————————————Visual Identity Systems————————————————————————————Art Direction————————————————————————————Messaging and Tone of Voice————————————————————————————Touchpoint Design


Campaign [systems]

Systems that launch product into the world, and keep it consistent.

Activation and Events————————————————————————————Product Marketing————————————————————————————Digital Marketing————————————————————————————Messaging and Copywriting————————————————————————————Social Assets————————————————————————————Rollout Toolkits

As a strategic brand partner, I work closely with clients across three business critical deliverables. I help founders and teams turn early ideas into brands that ship and scale. Product, brand, and systems are built as one connected set, so what you launch stays consistent as you grow.

Build [product]

Product lines and objects designed to perform in the real world.

Product Direction and Range Planning————————————————————————————————————————————————————————Concept and Prototype Development————————————————————————————————————————————————————————CMF and Materials Direction————————————————————————————————————————————————————————Product Design and Packaging————————————————————————————————————————————————————————Tech Packs and Supplier Handoff————————————————————————————————————————————————————————Production-Ready Refinement

Shape [brand]

A clear identity that makes the brand recognisable and ownable.

Brand foundations————————————————————————————————————————————————————————Guidelines and Governance————————————————————————————————————————————————————————Visual identity Systems————————————————————————————————————————————————————————Art direction ————————————————————————————————————————————————————————Messaging and Tone of Voice————————————————————————————————————————————————————————Touchpoint Design

Campaign [systems]

Systems that launch product into the world, and keep it consistent.

Activations and Events————————————————————————————————————————————————————————Product Marketing————————————————————————————————————————————————————————Digital Marketing————————————————————————————————————————————————————————Messaging and Copywriting————————————————————————————————————————————————————————Social Assets————————————————————————————————————————————————————————Rollout Toolkits

.work

Direct all enquires to the following: koen@unicusproject.com

Direct all enquires to the following: koen@unicusproject.com

Direct all enquires to the following: koen@unicusproject.com

Direct all enquires to the following: koen@unicusproject.com