CONCEPT(K)

CONCEPT (K) is a research programme, design lab, and product company, working at the intersection of forward-thinking design and everyday objects.

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problem

In today’s fast-paced, always-on world, staying focused and creatively sharp is increasingly difficult for designers. Constant inputs, tight timelines, and digital noise make it hard to slow down, think deeply, and sustain a consistent flow state. Most productivity tools are generic and not built around how designers actually work.

solution

CONCEPT (K) creates forward-thinking everyday objects that help designers slow down, reset, and return to craft with intention. Designed by designers, for designers, each product supports focus and creative flow through considered function and ritual.

CONCEPT (K)’s product line began as a response to the pace of modern design culture. As everything accelerates, attention becomes the scarce resource, and the conditions for deep work start to disappear. I was tasked with building a studio-centred range designed to foster creativity, shaping objects that restore intention to the process and create better rhythms around making. Built by designers and positioned as thought leaders, the work is made for other designers who value focus, flow, and craft.

The team invested heavily in understanding what creates flow inside studios, studying the environments, habits, and friction points that interrupt creative momentum. Those insights feed a product development process rooted in iteration, where each release is designed to reduce noise, support a clearer working rhythm, and make focus feel more accessible and repeatable.

Today, CONCEPT (K) is a platform designers return to for tools that are purposeful and built to be used. Each drop continues the same mission: apply research-led design to everyday objects that protect attention and elevate the craft.

year

2023

year

2023

year

2023

year

2023

timeframe

18 Months

timeframe

18 Months

timeframe

18 Months

timeframe

18 Months

tools

Adobe Suite / Figma / Rhino 3D / Keyshot 3D / Garment Design

tools

Adobe Suite / Figma / Rhino 3D / Keyshot 3D / Garment Design

tools

Adobe Suite / Figma / Rhino 3D / Keyshot 3D / Garment Design

tools

Adobe Suite / Figma / Rhino 3D / Keyshot 3D / Garment Design

category

Product / Systems

category

Product / Systems

category

Product / Systems

category

Product / Systems

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A user engages in a personalized meditation session on Zengo, guided by AI algorithms tailored to their unique preferences and goals.
A user engages in a personalized meditation session on Zengo, guided by AI algorithms tailored to their unique preferences and goals.
A user engages in a personalized meditation session on Zengo, guided by AI algorithms tailored to their unique preferences and goals.
A user engages in a personalized meditation session on Zengo, guided by AI algorithms tailored to their unique preferences and goals.

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.work

Direct all enquires to the following: koen@unicusproject.com

.work

Direct all enquires to the following: koen@unicusproject.com

.work

Direct all enquires to the following: koen@unicusproject.com

.work

Direct all enquires to the following: koen@unicusproject.com